There is no planet B
reduce, reuse, recycle
You can’t claim to be a champion fruit juice without championing the rights of Mother Nature. After all, she’s a single parent, who works pretty hard to keep us all alive. But, in all seriousness, sustainability is a very real and complex issue.
Sir Fruit is taking the slow and steady approach to win the race. Our tortoise verses hare tactic means making simple changes first and testing the complicated ones thoroughly.
Indeed! We feel our strategy is more likely to result in a longer-term, more meaningful change. This will allow us to avoid falling victim to greenwashing and fly-by-night ‘solutions’.
We believe in the ‘Three P’s’: People, Planet and Prosperity. We’ve already kicked-off some great stuff, but we haven’t come this far to only go this far. So, keep your monocles fixed squarely on this space.
Discussing latrines would be utterly distasteful in such esteemed company. However, it’s necessary as nothing is as distasteful to us as water wastage. So, to combat this menace, we at Sir Fruit have replaced our privy cisterns in Joburg and now save 170 000 litres of water each year.
Furthermore, we became concerned with our disposal of soap-water – a by-product in the cleaning of our motor carriages. Fearing that this may contaminate storm water reserves, we sprang into action, and built a spiffy new drainage system in Johannesburg . We now ensure that all excess runoff is sent straight to the depths of sewerage system where it belongs.
Ever we strive to reduce water consumption. Even our pipes are kitted out with special, water conserving nozzles.
Our high court wizard, Merlemon, has implemented a new, eco-friendly system which works towards the maximum efficiency of our distribution network. This has seen a wonderful reduction in our fuel consumption.
In conjunction, powerful spells, er, initiatives, have been cast on our coachmen to monitor their average revs per minute and speed which has further benefited fuel consumption and driver safety.
Furthermore, our Gauteng blending plant has been fully fitted with Day/Night switches to ensure non-essential lights turn off automatically.
While we still bring the heat, we’ve replaced our heaters with air conditioners, which are, naturally, more economical.
Another illuminating initiative has taken place at our Durban factory which now operates using light sensors. These guarantee that our lights are only operational when there is movement in the realm.
One of our primary goals at Sir Fruit is to use as few disposable marketing materials as possible and we’ve taken several steps to ensure this.
All of our waste is expelled by a waste management company exclusively, ensuring that all recyclables are disposed of responsibly as well as ensuring that minimal waste is sent to the landfill. We have partnered with the terrific fellows at Wasteplan who strive to seek out recycling opportunities elsewhere, instead of relying on dumping. They are now our national supplier, meaning everyone benefits.
Furthermore, all our sampling is now done using 100% biodegradable cups, and wet food waste is supplied to pig farmers and peels from the processing of citrus are supplied to cattle farmers for animal feed.
Waste not want not
At Sir Fruit, we endeavour to set our B-BBEE policy as the industry standard. That’s because Sir Fruit has always maintained a strong emphasis on community upliftment and equality in opportunity. We’ve embraced empowerment wholeheartedly through our employment initiatives in ownership, management, skills and social economic development. As such, we are proud to say that we’re set to achieve Level 5 B-BBEE status by October 2017. But, for us, this isn’t enough, which is why we aim to improve upon our corporate B-BBEE responsibility every year